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Facebook rolling out Click-to-WhatsApp messaging button

Facebook rolling out Click-to-WhatsApp messaging button


Facebook is rolling out a new feature on its platform, which will let advertisers connect with over one billion WhatsApp users. According to Techcrunch, Facebook has launched a new click-to-WhatsApp messaging button for pushing out ads to WhatsApp so that people can call or message via Whatsapp instantly. However, apart from advertisers, it is still unclear whether Facebook plans to launch the Click-to-Whatsapp feature for the regular consumers as well.
The feature is said to be rolling out in North and South America, Africa, Australia and most of Asia. The report further says that Europe is missing from the list, given WhatsApp‘s equation with EU regulators over data sharing with Facebook.
Many people already use WhatsApp to communicate with small businesses. It s a fast, convenient way to stay in touch, said Pancham Gajjar, product marketing manager, Facebook, in a statement. By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service, Pancham Gajjar, Product Marketing Manager, Facebook, was quoted as saying.
Facebook said that over a million Pages currently include WhatsApp numbers in their posts. To make the new feature work, reported Adweek, businesses that have WhatsApp numbers can add send message buttons with the WhatsApp logo to their Facebook ads and those ads will only be delivered to users who have WhatsApp installed on their smartphones

Facebook Ads Start Showing Click-to-WhatsApp Buttons to Users

Facebook Ads Start Showing Click-to-WhatsApp Buttons to Users


 If you are an advertiser on Facebook, you now have a bigger audience to cater to as Facebook has launched a click-to-WhatsApp button on its platform that will let advertisers connect with over one billion WhatsApp users.
Facebook, which has 2.1 billion users, confirmed to TechCrunch on Thursday that it is rolling out the 'Click-to-WhatsApp' feature gradually, starting with North and South America, Africa, Australia and most of Asia. TechCrunch points out that Europe is missing from the list, a conspicuous absence that could be attributed to the hot water WhatsApp is already inwith EU regulators over data sharing with Facebook.
"Many people already use WhatsApp to communicate with small businesses. It's a fast, convenient way to stay in touch," Pancham Gajjar, Product Marketing Manager, Facebook, was quoted as saying.
"By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service," he added.
Facebook said that over a million Pages currently include WhatsAppnumbers in their posts.
To make the new feature work, reported Adweek, businesses that have WhatsApp numbers can add 'send message' buttons with the WhatsApp logo to their Facebook ads and those ads will only be delivered to users who have WhatsApp installed on their smartphones.
People must add businesses' WhatsApp numbers to their contacts to initiate conversations.
Once they do it, the messaging app opens with a default message expressing interest, which can be edited by users before being sent.
The feature is similar to the click-to-Messenger button that Facebook introduced in its ads in November last year. The click-to-Messenger ads debuted on Instagram in May this year.
Facebook said that over a million Facebook pages currently include WhatsApp numbers in their posts.

Hundreds at IIT Kanpur use drugs, insiders aid peddling: Probe

Hundreds at IIT Kanpur use drugs, insiders aid peddling: Probe

KANPUR: The IIT-Kanpur administration said on Saturday that an internal probe had revealed "a few hundred" students used drugs, adding that the situation warranted immediate action .

"As per an internal assessment (probe), a few hundred bright students of the institute are using drugs on the campus and the situation is alarming. We have raised the issue with district magistrate Surendra Singh, who has acknowledged the fact and assured an immediate and appropriate response," acting director Professor Manindra Agarwal told TOI on Saturday.
"The investigation has revealed the role of 'insiders', including security personnel, temporary staff and also students, in peddling drugs on the campus. We are now planning to hold counselling sessions for the entire student community in the next semester, beginning January, to keep them away from drugs," he said, adding that affected students will "be counselled for holistic de-addiction".

"To improve the scenario, we need to counsel our students and tell them about the harmful effects of drugs. But there is also an urgent need to identify and crack down on drug peddlers for whom students are a soft target. The situation has reached such a pass that there is no other way left but to take direct action against drug suppliers and also students who won't see reason," said Agarwal.

Trump attacks 'vicious, fake news CNN' after correction to WikiLeaks email story

Trump attacks 'vicious, fake news CNN' after correction to WikiLeaks email story

Donald Trump on Saturday fired more shots in his offensive against CNN, after the network was forced to correct an exclusive report that had seemed to implicate his administration in a scandal involving the release of leaked documents.
Fake News CNN made a vicious and purposeful mistake yesterday,” the president tweeted. “They were caught red handed.”
He added: “CNN’S slogan is CNN, THE MOST TRUSTED NAME IN NEWS. Everyone knows this is not true, that this could, in fact, be a fraud on the American Public. There are many outlets that are far more trusted than Fake News CNN. Their slogan should be CNN, THE LEAST TRUSTED NAME IN NEWS!”
The CNN report said Trump’s son, Donald Trump Jr, received an email offering him access to hacked Democratic party emails from WikiLeaks before the documents had been made publicly available.
But in fact, the email was sent on 14 September 2016, after the material was made publicly available – and not 4 September as CNN first reported
In a statement, CNN said its “initial reporting of the date on an email sent to members of the Trump campaign about WikiLeaks documents, which was confirmed by two sources to CNN, was incorrect. We have updated our story to include the correct date, and present the proper context for the timing of email.”
It was the second major correction in a CNN story involving Trump and Russia. Russia is believed to have been behind the original hacking of the documents.
In June, three CNN journalists resigned after the network retracted a report on alleged ties between Trump officials and a Russian investment fund. “What about all the other phony stories they do? FAKE NEWS,” Trump tweeted then. The network said the three journalists who reported that story failed to follow editorial procedures.

UK faces more snow over the course of the weekend

UK faces more snow over the course of the weekend

People living in areas already blanketed with snow should brace themselves for more and avoid travel where possible, forecasters have said.
Between 10cm and 20cm of snow is possible for some locations and an amber warning has been issued for large swaths of the UK on Sunday.
While northern Scotland is the worst affected area, heavy snow is also likely over parts of Wales, the Midlands and northern and eastern England on Sunday.
The travel disruption is likely to continue into Monday despite the weather system responsible for the snow clearing away over the course of Sunday night. 
Miall said: “There will be a legacy of a lot of snow on the ground in large parts of the country, and the risk of ice, black ice and compacted snow, which could cause slippery conditions and disruption for commuters on Monday morning.”
A yellow warning for snow and ice remained in place for large parts of the UK throughout Saturday. After school closures and power cuts in Scotland on Friday, the heaviest and most frequent snow showers are predicted to be in the north-east of the country during Saturday.
Freezing temperatures as low as -10C (14F) are likely overnight and are predicted to remain into next week. The early part of the week is likely to be dry and sunny but strong winds and showers are expected for the remainder.
The snow-covered landscapes and opportunities for sledging and snowman building are unlikely to last for long, Miall said. “There will be a slow thaw of the snow. As is always the case in the UK it doesn’t really last for very many days. People should enjoy it while it lasts but shouldn’t risk their lives going places they don’t need to.”
About 18,000 homes across Scotland were affected by power cuts on Friday, according to Scottish and Southern Electricity Networks, but power was restored to the majority of affected homes by the evening.
Dale Cargill, its director of customer operations, said: “Our network generally stood up well to Storm Caroline and I would like to thank all our customers who experienced a power cut for their patience as we battled against the elements to restore their power.
“We have now returned to business as usual but we will continue to monitor conditions and are well prepared to respond to whatever other challenges the Scottish weather has in store for us this winter.”

The European Cities That Like Stranger

Locals define the Greek concept of philoxenia, which directly translates as ‘love of strangers’, as a warmth that makes foreigners feel immediately welcomed.

Few cities in the world rival the antiquity of Athens, where people have lived continuously for thousands of years. Athenians created the first forms of democracy, the plays and philosophy that shaped Western civilisation, and the classical buildings that still dot the Acropolis.
Amid the ancient ruins, another survivor of the centuries is the Greek concept of philoxenia – a term that directly translates as ‘love of strangers’, but which locals define more as a warmth that makes foreigners feel immediately welcomed when they come to the capital city. “The people can be very hospitable and friendly,” agreed Julian Williams, who moved from London in 2009.
Though more than 4.5 million people visit the city every year to delve into its past, Athens has plenty in its present to make it worth staying for the longer term.
Why do people love it?
The always-on atmosphere of Athens attracts Greeks and expats alike. “Athens is a buzzing city,” said Chrissy Manika, an Athens native and blogger at Travel Passionate. “No matter when you go out you will see the cafes and bars filled with people having a good time.” She especially likes wandering the city centre neighbourhood of Plaka, on the north-east side of the Acropolis. “With all the tourists around, it feels like you are on holiday on an island, especially in summer.”
With more than 250 days of sunshine annually, that summer can feel endless. “By my American standards, ‘summer’ in Athens lasts from late April to late October,” said Mina Agnos, who opened the Athens office of luxury tour company Travelive in 2008. The weather makes it especially easy to get away to nearby islands for weekend getaways. Williams recommends Hydra (35 nautical miles to the south), where cars are prohibited and people get around the island by riding donkeys and mules or leisurely walking its idyllic city streets, which mostly lack street signs. Though long popular with celebrities and artists, the island retains its laid-back lifestyle with plentiful cafes and contained crowds, thanks to the limited number of hotels.
The mountains and forest are also within easy reach. “If you want to break out of the city, you can do so fairly easily and feel like you’re a million miles [away],” Williams said. “One of my regular places to go is Mount Hymettus [18km south-east of Athens], which is ideal if you have a dog, and is also great for biking.”
What's it like to live there?
Despite living in an ancient city, residents never get sick of the views. “Driving into the city and seeing the Acropolis or the Temple of Zeus takes my breath away,” Agnos said. “At every turn, there is a beautiful reminder of the ancient past of this city. It is a lovely reminder of our limited time and that we should make the best of it.”
Among the antiquities, nearby neighbourhoods give a glimpse into the city’s contemporary culture. Just steps from the Acropolis, Koukaki was recently ranked as the city’s newest cool neighbourhood for its new National Museum of Contemporary Art, trendy restaurants and cosy cafes. For a more avant-garde feel, Williams recommends the neighbourhood of Exarcheia, 1km north-east of the city centre. “It has a complex history and culture of student politicisation, anarchism, communism and alternative counter-culture,” he said.
Locals also have their own secrets that tourists often miss while they’re museum-hopping. “Some of the best food is to be had in the local central market in downtown Athens,” said Katilena Alpe, who moved from London nine years ago. “And not many know that Athens has a wine route and the vineyards around the capital produce some great wines.”
What else do I need to know?
As one of the countries hit hardest by the decade’s economic strife, Greece is still a hard place to find a job, and unemployment in Athens remains high. Locals lament the time-consuming and inefficient government bureaucracy, which can cause challenges for newcomers trying to get or start a job.
“Tax paperwork and Greek bureaucracy requires translation so it’s valuable having a friend who can help you navigate the bureaucratic maze to get setup,” Williams said.
And while salaries are lower here in general, Athens has one of Europe’s lowest costs of living, with expenses averaging nearly 50% less than London, according to price compare site Expatistan.com.

Israel strikes Gaza Hamas sites after rocket attacks

Israel strikes Gaza Hamas sites after rocket attacks

Israel says it has targeted sites in Gaza belonging to militant group Hamas in retaliation for rocket strikes.
Israel's military said it had hit weapons sites early on Saturday. Two people died, a Gaza hospital said, bringing the deaths in Israeli strikes and gunfire over the past day to four.
Three rockets were fired at Israel from Gaza late on Friday.
Israeli-Palestinian tensions have risen since President Donald Trump recognised Jerusalem as Israel's capital.
Wednesday's decision reversed decades of US neutrality on one of the most sensitive issues between the two sides
Israel has always regarded Jerusalem as its capital, while the Palestinians claim East Jerusalem - occupied by Israel in the 1967 war - as the capital of a future Palestinian state.
The diplomatic fallout over Mr Trump's move has continued, with Palestinian officials saying that President Mahmoud Abbas will refuse to meet US Vice-President Mike Pence later this month.
Egypt's Coptic Church has also cancelled a planned meeting, saying Mr Trump's declaration "did not take into account the feelings of millions of Arab people".
At a security conference in Bahrain, the UAE's Minister of State for Foreign Affairs Anwar Gargash said the Jerusalem announcement was "a gift to radicalism", Reuters news agency reports.
There have been fresh protests in the West Bank city of Bethlehem and in East Jerusalem.
In other developments:
  • Israel's air force followed a number of raids on Hamas sites on Friday with more air strikes in the early hours of Saturday, targeting weapons manufacturing sites, a weapons warehouse and a military compound, the Israel Defense Forces said
  • Gaza's Shifa hospital says that two bodies of Palestinians were found under the rubble of a Hamas military site bombed by Israeli planes overnight, bringing the death toll in the past 24 hours to four. Two Palestinians were also killed in clashes with Israeli troops at the Gaza border
  • At least 217 Palestinians were also wounded, Palestinian medics say
  • Of the three rockets fired at Israel, Israel's military said it had intercepted one with its Iron Dome defence system, one was found on wasteland and another landed in Sderot late on Friday. No casualties were reported
Earlier on Friday, Fathi Hammad, a senior Hamas leader, said anyone seeking to move their embassy to Jerusalem was "an enemy of the Palestinians".
Speaking before the United Nations on Friday, US ambassador Nikki Haley said the US "recognises the obvious; that Jerusalem is the capital of Israel".
She said the US continued to be "committed to achieving a lasting peace agreement", and accused the UN of bias, saying it "has outrageously been one of the world's foremost centres of hostility towards Israel".

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